The Spanish firm Tecnitoys/SCX® opened the first shop of its own in the world yesterday, Thursday 15th October, in the Times Square shopping centre in the city of Shanghai, China. http://www.shtimessquare.com/en/shopping/main/aboutus/index.htm . With this the Spanish brand has finally arrived on the Chinese market, where it will be expanding gradually with shops of its own or franchises, first in Shanghai, to be followed by Beijing and Hong Kong. The aim of all this is to situate its product at the premium end of the consumer market. With 70 square metres (over 750 square feet) of floor space, the shop will stock all the SCX® product lines, with demonstration tables inside the shop and a larger permanent track outside. With this new business model involving shops of its own, Tecnitoys/SCX® is making clear its interest in the Chinese market, which has an estimated potential of $1 million even at this early stage. The SCX® shop is the first SCX® outlet in the world, part of a strategy of...